Maruti launches new swift Dzire

Maruti Suzuki India Ltd. introduced the cheaper model of its Swift Dzire sedan as part of efforts to retain its position as the country's largest car maker by sales.

Comparing with the current 4.1 meter long model Dzire the new one is 3.95 meters, qualifying it for a lower federal excise tax.

Normally the government imposes a 10% tax on cars measuring up to 4 meters in length. These cars has a diesel engine of only up to 1.5 liters or a gasoline engine of up to 1.2-liters.

The managing executive officer Mayank Pareek told that the gasoline version of the new Dzire model will cost 479,000 rupees ($9,677)-619,000 rupees at New Delhi dealerships and the diesel model will cost 580,000 rupees-709,000 rupees. But Mr. Pareek told that the latest model will cost 25,000 rupees-30,000 rupees less than the existing model and he told Maruti will continue to market the existing model of the Swift Dzire but mainly target it at taxi operators.

The new Swift Dzire model is based on the Swift hatchback platform. Maruti has invested 2.2 billion rupees to manufacture the new car in addition to the 5.5 billion rupees invested in the new Swift platform.